Under the Radar: Tracking Dark Social Cultural Transmission

I was sitting in a strategy meeting last week, watching a high-priced consultant drone on about “omnichannel attribution models” and “data-driven ecosystem mapping,” when I realized we were both chasing ghosts. They were trying to use expensive software to track every single click, completely ignoring the fact that the real magic—the actual Dark Social Cultural […]

Lost in the Story: Applying Narrative Transportation Theory

I was halfway through a thriller last Tuesday when my coffee spilled across the desk, and I didn’t even flinch until the liquid hit my shoes. It’s that weird, disorienting moment where your physical surroundings just… vanish. Academics love to wrap this phenomenon in layers of dense, soul-crushing jargon, calling it Narrative Transportation Theory like […]

Back To Top